Create Lifelong Income was a campaign to promote MetLife's family of retirement planning, annuity and investment products to employers and their employees.
After the campaign's introduction, a series of mailer pieces, a mini-brochure, and worksheets sought to encourage employees to enroll in the program and start planning for their retirement, regardless of age.
A brochure for employers and their human resources staff explained all of the promotional and informative materials that would be made available to their employees who sought to enroll in the program.
The inside of the brochure explained the six-step rollout process.
A brochure for MetLife's sales staff, explaining to them all of the selling points of the Create Lifelong Income program.
As part of the effort to promote this campaign, even MetLife's holiday greeting card took on the look and feel.